Google - SEO
We are concerned with being visible to Google, Yahoo, MSN and any other search engines that might become players in this important area of promotion. It's an ever changing field and getting to the top of search results can take a lot of time and energy.
Your Site Design
If showing in the search engines is important to you make sure you or whoever designs your site knows some of the best practices. What your friendly search spider sees can be more important than what you see here. For example mister spider doesn't see images. He likes good clean code thats linked logically throughout the pages.
Don't get involved with anything shady when it comes to Google. They have their rules which are pretty fair, and to violate risks getting banned from their index. Services or software that offer you top ranking fast can hurt more than help. They have a lot of information on SEO promotion.
Don't look for anything to happen in the search engines overnight. Patience is the virtue here. If you really care then dig on the web and read, read, and read some more. Webmaster World is where I go for help. There's lots of helpful people and the old posts are loaded with wisdom. It can help you as a site owner learn the basics and know enough to choose your help wisely.